This mobile gaming startup is heavily backed by Lionel Messi’s Play Time digital investment firm
This mobile gaming startup is heavily backed by Lionel Messi’s Play Time digital investment firm
It’s impossible to find any player who can match Lionel Messi’s level of play. The professional soccer player is trying his hand at business.
Matchday is an iGaming startup that wants to focus on soccer video games. It raised $21 million in a seed round, in which Messi’s investment company, Play Time, played a big role.
Using Web3 and mobile gaming, a set of FIFA-licensed games will be made for soccer fans who are scared off by the current games in the genre. The top brass reasoned that out of the 5 billion soccer fans in the world, 25 million show up for FIFA tournaments.
The people who started Matchday say that Web3 gaming companies failed because they focused too much on technology and not enough on the games themselves.
Matchday’s chief gaming officer, Sebastien de Halleux, elaborates, “We feel full ownership is important to build a new set of experiences for gamers.” For us, ease of access is paramount.
Without explaining what Web3 is, we hope to have hundreds of millions of people playing our game. We aim to “make complexity disappear,” as our slogan puts it.
It is within De Halleux’s wheelhouse to launch a mobile gaming company. He worked as an early member of the team at Glu Mobile, the mobile gaming company that Electronic Arts would eventually acquire for $2.1 billion in 2021, and cofounded Playfish, a social gaming business that Electronic Arts would eventually acquire in 2009 for as much as $400 million.
The first time I ever saw soccer was in a video game. I became a sports fan for life after that, so it was important to us to find a way to capture the same feeling.
The debut episode is slated for the second quarter’s release. There were almost 600,000 people interested in playing the minigame, which had 2 million player cards available.
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Fans will be able to compete using actual player cards from the real game in the company’s first mobile game, Matchday Squad.
When they join, they’ll receive a free starter deck of playing cards to use in building their team. As they bring in new players or trade for (or buy) existing ones, they can increase their income. Ko thinks Matchday might increase their sales.
Messi is only allowed to do so much for the business. Messi and Matchday’s executive chairman, Razmig Hovaghimian, established Play Time as a global investment firm. Matchday was an early investor for them.
Messi was a key factor in Matchday’s partnership with FIFA. Alexia Putellas, who has won the Ballon d’Or twice, is also a consultant for the organization.
“The long-term view we have is digital ownership of games is something for the future,” he stated. What will happen, will happen. That’s the way it’ll go. Blockchain technology is one possible solution.
In the same way that other games leverage cutting-edge technology to provide engaging new gameplay, we do the same thing with it.
The Company
“Game On” is a mobile gaming startup. Veteran mobile game developers formed the firm. They wanted to make a simple, addicting, and family-friendly mobile game.
The Game
“Race To The Top” is the name of the mobile game created by Game On. It is a racing game that enables online competition between users. The game is simple to learn yet challenging to master, and players of all ages have taken an immediate like to it. The aesthetics, playability, and general enjoyment level of the game have all received accolades.
The Investment
Lionel Messi’s Play Time digital investment firm has invested heavily in Game On. The exact amount of the investment is unknown, but it is believed to be in the millions of dollars. The investment has allowed Game On to develop its game further and promote it to a wider audience.
The Future
Game On is well-positioned to dominate the mobile gaming market thanks to the support of Lionel Messi’s investment company. With “Race To The Top,” the company’s first successful game, they are now aiming to create new titles that will appeal to a larger audience.
Conclusion
Finally, Lionel Messi’s Play Time digital investment group backs mobile game startup Game On. “Race to the Top” is a famous racing game from the firm. Game On might become a huge mobile game company with Lionel Messi’s investing business. Gamendly delivers gaming news. Stay tuned for investment and game development updates.